Search engine optimization has evolved over years. In old days headlines, keyword shoving and anchor texts were used to get better results. This is less likely these days since the techniques are simple to implement. When you are looking for information on a topic on the web, you generally query your favorite search engine for search terms. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear below.

Now, the question arises as to how search engines know which pages are more important for the search query. This is where you step into the realm of search engine optimization. If your webpage is not considered important by search engines, you will remain undiscovered almost forever. Many people feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in World Wide Web, it is bound to be known soon.

Search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. You can also know more about the advantages and working of search engine optimization via silicon beach digital. The main objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords.