Every day there is a new search engine optimization company in the game. However, the skills of many of these search engine optimization companies are questionable — staying on top of the knowledge curve can be daunting, and getting up to speed more daunting still. Moreover, there are a huge variety of tactics, “safe” and “unsafe” practices and other important business considerations that you should think about before deciding on any particular search engine optimization company.

There is a common tactic that certain search engine optimization companies use called cloaking. In simple terms, these companies use technology that enables your website to recognize when a visitor to your site is a spider. This tactic violates the Terms of Service of every major search engine. Sites that are caught cloaking are routinely removed from engines. Therefore, depending on your tolerance for risk, you may want to find a search engine optimization company that does not employ this tactic.

Quality search engine optimization companies are concerned about garnering quality inbound links to your website because “link popularity” plays a big factor in rankings. If the major players at any potential search engine optimization company tell you that they do not build links, it’s time to laugh in their faces, call them lazy, and move on. You can know more about Search Engine Optimization Companies via silicon beach digital.