Marketing and Advertising

A Quick Guide To SEO For Beginners


If you have an online presence chances are you have heard the term SEO which stands for “Search Engine Optimization.” Ask three different marketers what does it mean and you are sure to get three different answers. The goal of this article is to help you understand the basics.

SEO begins with keyword research. Keyword research is hands down the most important aspect of Internet marketing. You can view this part of SEO as being the foundation of your marketing efforts. After all your main objective is to drive highly targeted traffic to your website. Notice that I said targeted traffic. By uncovering the keywords that are most commonly searched for by your prospects you will be able to drive traffic to your site and convert that traffic into sales.

There are a ton of tools on the market that will aid you in your keyword research efforts. To discover more about keyword research tools visit your favorite search engine and simply enter the phrase, “keyword research tools” and you will be overwhelmed with the results. Every day somebody is coming up with a new tool. Some of them are not worth the time it takes to download them and others that you find you will not be able to live without.

A few things that you will want to focus on is how many searches a keyword phrase gets as well as how competitive the keyword phrase is. Ideally you will want to find a keyword phrase that has a high search volume with very little competition.

In order to become efficient with keyword research you must practice. You do not want to take this aspect of SEO lightly because it is the foundation of your entire marketing campaign. If you do not do this right, your entire marketing campaign will be a failure.

In the event that you dont have time or you feel overwhelmed by the amount of time it takes to produce sufficient internet marketing results, you may want to try a professional service like http://ontrastudios.com/utah-seo-firm.

A Quick Guide To SEO For Beginners by
No votes yet.
Please wait...

Ad

BlogRoll

Archives

shares
%d bloggers like this: