Promotion and Marketing

Solid Tips For Becoming A Better Email Marketer


Learn how to use email marketing to grow your business today with these proven tips.

Never send an email to someone without their consent. Otherwise, you may be violating your ISP policies and getting yourself into unnecessary trouble.

Give your subscribers content which cannot be found on the website.

While following up with your clients, send them special one-time offers for them to take advantage. You can provide a freebie or two if they decide to take action on that day.

Remember to include an unsubscribe link in your emails for your subscribers to opt out of your mailing list if they want to. It is not nice to send an email to someone who has decided to opt out.

Invest in a good email marketing service like Aweber, for your marketing efforts. Dont try to save money by using a service that do not send emails on time.

Give your subscribers a surprise by sending them a birthday greeting and discount on their birthdays. This is a great marketing strategy to increase sales.

Since everyone has a mobile phone these days, you should leverage on SMS messages to connect with them while they are travelling.

Always provide quality content and an occasional freebie to help your clients.

If you like to use images, use them on your website instead of emails. Some of your subscribers may not have very fast internet connection or computers. Therefore, they may take a long time to load your images. You wouldnt want that to happen, would you?

Your subject lines should be written in a way that will capture your subscribers attention immediately when they read it. If you want to use a long subject line, be sure to put the most important information at the start of it.

Focus on a single message at a time. Do not load your emails with too much information. Otherwise, your subscribers will not know what to do. Remember to include a Call-To-Action at the start and end of your message. Every email that you craft should have an objective in mind. It should be geared towards more sales and a stronger relationship.

Leverage on social sites in your emails. Add in your Facebook, Twitter or even LinkedIn details so that your subscribers can subscribe and share with your messages with other people in their social network. This will help to increase your subscriber list without you putting in additional effort. In fact, if you are not social media, it is time to get started with it.

If you are serious about succeeding in email marketing, you will use these tips to your advantage.

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