Seo stands for search engine optimization, which means ranking your websites on search engines like Yahoo, Google or Bing. The goal of every SEO expert or professional is to rank a website as high as possible in the search engine results also known as posicionamiento, being in the TOP10 is the goal for every website.<br /><br />Search engine optimization refers to what is done with the mind of potential clients, that is, as it is located on the product in the minds of these. The fundamental approach of positioning is not to create something new and different, but to manipulate what is already in the mind; relink existing connections.<br /><br />In communication, less is more. The best way to conquer the minds of potential customers is a super simplified message. To penetrate the mind, we must sharpen the message. We must discard the ambiguities, simplify the message ... and then simplify it even more if you want to make a lasting impression.<br /><br />You have to select the material that has more opportunity to break through the clients mind.<br /><br />We must search in the mind of the customer and not in the product as only a small part of the message will reach the customers mind.<br />We must focus on how the client sees the product in its mind, not in the reality of the product.<br />